In most cases Christians would shout “Hallelujah” when an unbeliever announces that “Jesus is King,” but on this occasion, Believers are screaming “Crucify Him” when Kanye West labelled his new music album “Jesus is King.”
Rapper Kanye West is being heavily criticised by both Christians and people of other faith, especially on social media for naming his newest album “Jesus Is King.” While the rapper has become more vocal about his religion in recent months, observers are concerned that just because Kanye says Jesus is King does not make him a believer.
“What Kanye is doing is blasphemous,” one social media user wrote, another simply said, “Kanye West isn’t a Christian.”
Kanye West is very strategic you might say, and he is grabbing the kind of attention other musicians have not been able to do. He is using faith to sell secular music. He knows he already has the non-religious market, he now wants to reel-in the Christians to his long list of disciples and music lovers.
He is causing a stir right now. Just like Brexit, there is a big division amongst Christians – those who think Kanye West is a genuinely repentant believer, and those who think he is simply taking advantage of fanatics who would support anyone who says “Jesus Is King.”
While some users were still angry with the rapper for his new album’s title. West seems to have angered more believers in recent months by hosting his “Sunday Services” gathering every week.
West has been hosting his weekly Sunday Services since early January 2019 at different venues. The police were called on a recent congregation in the Hidden Hills area after numerous noise complaints. His Sunday Services feature West as a rapper-turned-preacher in front of a live band and choir who are dressed in matching monochrome uniforms – reminiscent of Black Baptist congregations – alongside special guests and other popular musicians.
Although the services are non-denominational, West’s cousin, Tony Williams explained that “the goal is to administer and communicate the message of love effectively.” They are an aesthetic celebration of Black Christian music in its myriad forms. The setlist draws heavily from West’s own catalogue – religious in its own right – but the choir also dips into the songbook, putting their spin on gospel and R&B classics from Soul II Soul‘s “Back To Life” to Fred Hammond‘s “This Is The Day.”
On 27 September, West brought his weekly “Sunday Service” event to Detroit’s Aretha Franklin Amphitheater. Attendees were able to get free tickets to the event, drawing a huge crowd to the venue.