Alexa, the new Amazon device has been asked over 75,000 questions relating to faith and church issues by users in its first year, new data has shown.
After the Church of England’s Alexa “skill” – an app-like tool on Amazon’s voice-activated service – was launched last year, 75,000 people asked the device for help with prayers, and about the Christian faith, and to point them to their local church’s events and services.
According to the data from the Church of England, people were more likely to seek for help in the evening on Alexa. This prompted the Church’s Digital and Church House Publishing teams to increase the range of mealtime, family, evening and night prayers over the course of the year.
They have also worked to improve the device’s integration with the A Church Near You website that helps people find their local church.
According to the data from the Church of England 40 per cent of users were most likely to ask its Alexa tool to say a prayer, 31 per cent of people use the device to explore the Christian faith, and 16 per cent asked it to read the Church’s daily reflection during Easter.
7 per cent of the people asked Alexa where their local church was and 6 per cent asked it to say the grace before a meal.